This Valley Girl micro-trend is starting its way to becoming a full-pledge trend! Look who else went to take inspiration from Valley Girls! GUESS
"The Los Angeles-based apparel line made its name in the Eighties with the introduction of its Marilyn jean — a slim-fit, zippered, stone-washed design that redefined denim. Now Guess is opting to take advantage of shifting consumer spending habits by tailoring its denim assortment to those shoppers looking for greater value from premium denim." reports WWD.
"The campaign was shot on the streets of downtown Los Angeles using a warehouse as a backdrop to lend a raw, urban feel to the images, something Landis (co-founder) believes will resonate with Guess customers."
"The campaign was shot on the streets of downtown Los Angeles using a warehouse as a backdrop to lend a raw, urban feel to the images, something Landis (co-founder) believes will resonate with Guess customers."
Why not reclaim the turf they once own, right? I'm not sure how the other campaigns look like but this one's a less kikay than the Valley girls i read about. Might work, though.
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